Don't Be Afraid of the Dark

When darkness is at its darkest, a teddy shines at its brightest. In this imaginative and visceral commercial, Director Denis Parchow shows that when we are in the right company, we do not need to fear the dark.

Don't be afraid of the dark.


Client. Steiff Retail GmbH
Director. Denis Parchow
Dop. Stephan Burchardt